Tim Cook jumps on stage with barely concealed enthusiasm. Over a subsequent surfeit of figures, in which the wizard to Keynote (or follower streaming) looks completely overwhelmed, finally comes the most awaited moment: the CEO of Apple proudly displays a new version of iPhone. Everyone observes absorbed the new device and the first thing that happens to one's head is "not like the previous one?".
We enter a cumbersome lot: why Apple has changed so little design your smartphone since the initial release, compared to other manufacturers like Samsung who have ventured to try, for instance with curved screens. One possible explanation resides in that by keeping the same profile design, the learning curve may be lower for users who jump from previous versions. Come on, that the new iPhone in hand, one is not lost without knowing how to use it.
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